Who doesn’t love peanut butter? With the exception of those with peanut allergies, I bet many of us reflect fondly of enjoying peanut butter sandwiches, ants on a log or event grandma’s famous peanut butter cookies. But not all families have the ability to purchase this delicious and protein-rich staple.
Each month, Sacramento Food Bank & Family Services (SFBFS) provides food to 135,000 men, women and children thanks to 220 partner agencies. Through this network of church pantries, soup kitchens, schools and smaller food programs, SFBFS is able to get food, including produce and healthy shelf stable items like peanut butter to those who need it most.
Summertime, however, is an interesting time of year to think about food. It is often the months where food banks receive the least amount of in-kind food donations. Concurrently, it is when greatest need occurs. With classes letting out soon, our communities will see an increase in hunger among children, as they will no longer have access to school meals during the summer. To help meet the need, Save Mart Supermarkets will be holding its annual peanut butter drive, Peanut Butter Roundup.
Jif peanut butter and Smucker’s jelly are each giving the campaign a boost by offering a Buy One/Give One promotion, making it easy for shoppers to participate. From May 18 to 31, every time a Save Mart shopper buys one jar of peanut butter or jelly, they will receive a second one for free to donate! Collection barrels for SFBFS will be located in the checkstand area for customers to place their donations. Last year, Save Mart stores (along with its sister stores Lucky) collectively received nine tons of peanut butter for three dozen food banks, including SFBFS. This is enough peanut butter and jelly to make more than a quarter-million sandwiches and feed lots of hungry kids!
New this year is the “roundup” feature at the cash register. In addition to the Buy One/Give One option, shoppers can roundup their grocery tab, and 100% of the change will benefit local food banks such as SFBFS.
The Peanut Butter Roundup is meant to raise awareness of the struggles many families experience during the summer break. Peanut Butter makes for a perfect donation because it’s high in protein, shelf-stable and kids enjoy it. Please help spread the love by telling your family and friends to participate! Even better, post pictures or brag about donations on social media, using the hashtag #PeanutButterRoundup to help the cause.
Submitted by Kelly Siefkin, VP of Communications & Marketing