KidsCan KickOff at CalExpo…Say that five times fast!

Sacramento Food Bank & Family (SFBFS) with KCRA3 every year for the KidsCan Food Drive campaign. More than 200 Sacramento County schools participate to raise non-perishable food items for families in need. This was my first year being able to participate in this event and it truly was an experience to remember.

On Friday, October 9, I had the opportunity to attend the KidsCan Kickoff at CalExpo. The event got going at 4:30 a.m. Luckily I got to sleep in and take the 3:30 p.m. – 7:30 p.m. shift! When I arrived at CalExpo, I was greeted by SFBFS staff, KCRA reporters, cameramen and generous volunteers. Cars, vans and even motorcycles arrived with non-perishable items for donation. It was really awesome to see people, young and old, coming out to support the community. Everyone arrived with a smile on their face and a genuine interest in supporting those in need.

After a few hours collecting donations, it was, “Lights , Camera, Action,” time! KCRA had a series of live shots and interviewed me on-air about three or four times. I was asked what kind of items SFBFS was seeking, how this event was impactful and who the donated items would be serving in our community. As I reflected on my responses, it really was incredible to think just how many people are affected by food insecurity. After my 12-hour day, I went home and bought some Chipotle for dinner. Not everyone has that luxury. I get to eat when I’m hungry. Some have to go without. This kind of event was a great, real-life reminder of what it means to be grateful.

Submitted by: Elise Hawkins
Sacramento Food Bank & Family Services’ Communications Officer